Turkey: Global player in the cement, ceramic and glass industries
Turkey is one of the most important players in the international ceramics industry on the market. It is considered one of the largest and most important exporters of ceramics and sanitary ware worldwide. Five years ago, Turkey exported ceramic tiles valued at over $ 500 million and sanitary ware valued at over $ 200 million.
Current figures show that since then the total export of the industry has increased by more than 16 percent, which means that Turkey has achieved export growth that is well above the average.
Why the Turkish ceramics, cement and glass industries are so successful in exporting to the most developed countries in the world in terms of technology and industry is mainly due to the effective marketing policy that the sector, above all E.C.A. Serel, persecuted for years. Advertising measures and the increasing quality image of Turkish products. Advertising claims couldn't be more authentic as they are set against the backdrop of a country with a long history of industry. The design culture is growing and Turkey is developing a wide range of products with high adaptability. An industry that couldn't be more agile - with increasing demand.
The Elginkan Group operates its own quartz mine and covers 98% of all production steps from raw material extraction to sales under its own management. The modern production facilities at the Turkish location in Manisa are considered exemplary in a European and global comparison. The result: high, yet flexible production performance with legendarily low complaint rates.
The companies belonging to the Elginkan Group E.C.A. and Serel serve the international markets with exclusive fittings for the kitchen and bathroom as well as ceramics for the sanitary area.